How to Format Your Content to Increase Engagement

There is a lot of content that is published by different bloggers on daily basis. The content writers must find a way by which they can attract readers to the content. There is no need to change the whole website to make the content more attractive. It can also be done by using few formatting tricks. The formatting or editing of content that is in PDF format can be done easily by using any affordable PDF editing software such as Classic PDF Editor. In this article, some amazing formatting tricks are provided that can help you to increase the engagement of your content.

Space and Width of Content

An efficient blogger knows that how the readers like to search the content quickly. While reading a long document the reader may stop in between and need to go back. Now, when the reader opens the document again and could not find the line from where he left reading, then it can create frustration. So, in order to avoid this issue the writer must space out the content so that the reader can search out for the sentences easily and quickly. For example, if you are reading content by using any of the Best PDF reader and the content has proper spacing between the sentences then it would be easier for you to find any sentence.

Remove Sidebars

Usually, all the content writers recommend sidebars because sidebars help in promotion of affiliated products and popular posts. However, they can annoy the reader. For example, if the reader is going through content and from the side of eye flashing banners can be seen, etc. Commonly the right sidebars are used but you can try content with no sidebars and see how the readers respond to such content.

You can do this by checking out average time on page by using Google Analytics when the sidebars are present. Then remove the sidebars and again check out average time on page. Now analyze the difference between two situations.

Sometimes people click on banners in sidebars which opens another page without reading the whole content; hence, decreasing time on page.

Break Up the Content

The content can be broken up in many other attractive methods apart from images. Breaking the content will help to keep the traffic on the page as well as adding more value to the content. Some of the commonly used techniques are:

• Adding Social Media:

The readers can share your content easily, if you will add simple social media buttons in the middle of content. This can be done easily by using different plug-ins available.

• Tables:

This is one of the great techniques to break up the content. Tables usually help in summarizing case studies. With the help of tables, you can give a visual sense of your content to the readers.

• Quotes:

Quotes add value to the content and it’s a great idea to add quotes when you are writing about pioneer of the organization or even in the case of expert interviews. Addition of quotes can also help to split up the content as usually the quotes are added with different colors and with a highlighted background.

So, these are some of the formatting tips that can help you to increase engagement of your content. If you have any other tips please let us know in the comment section below: